You should provide an internal analysis of the firm giving details of its current strategic position and tactics. You should also consider the resources and capabilities of the firm and how they

You should provide an internal analysis of the firm giving details of its current strategic position and tactics. You should also consider the resources and capabilities of the firm and how they

impact upon the success or otherwise of the firm.

You should provide a summary of the key challenges facing the organization based on the above analysis (these may be mainly internal or external depending upon the organization)

Discussion of the possible strategic options available to the company for dealing with these issues.

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