What are the potential rewards of Ralph Lauren’s efforts to move upscale?

What are the potential rewards of Ralph Lauren’s efforts to move upscale?.

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Go to the link http://online.wsj.com/articles/ralph-lauren-is-pushing-higher-into-luxury-with-new-stores-accessories-1407971396?mod=djem_jiewr_MK_domainid&amp;cb=logged0.9259748861659318<br>
and read the article<br>
After reading the article, summarize the article in minimum 400 words. <br>
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Then answer the following questions: What are the potential rewards of Ralph Lauren’s efforts to move upscale? What are the risks? (There is no word count requirements for this question; you can have any number of words in your response to questions)

What are the potential rewards of Ralph Lauren’s efforts to move upscale?

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