video case assignment

Please access this link: Chapter 1 Video (Links to an external site.)

View the entire video, then write a minimum 200 word essay explaining how this video illustrates at least 3 key marketing concepts from Chapter 1. Please bold type the two or three words that describe each of the three key marketing concepts that you are explaining.

As a part of this assignment you are required to support your paper with at least one CREDIBLE outside source which you can find by searching the FSW library data bases, Be sure to cite and reference these sources in proper APA format. Here is a link to the FSW library, here you will find the data bases as well as tutorials on how to use them. https://www.fsw.edu/library

Please remember that ALL written work must be completed in proper APA format. There are a number of APA resources listed on the home page and in the modules of this course It is important that you become proficient in how to use APA.