UHA Mikakuto

UHA Mikakuto

The company name is UHA Mikakuto Link: https://www.uha-mikakuto.co.jp/english/ *Do only part 7 Implementation, Control and Contingency plans You take 7 things below to relate with part 7 1. Marketing goals/objectives 2. Entry Strategy – both entry mode & entry timing 3. Target Segment and Positioning Product Strategy 4. Pricing Strategy 5. Distribution Strategy 6. Promotion Strategy 7. Marketing Budget KPop band endorsement Host country: USA Home country: Japan Report Structure 1. Title page 2. Table of Contents 3. Executive Summary 4. Introduction Includes – purpose of report; main sources of information; scope/limitations and layout of report 5. Situational Analysis 1. Host country marketing environment analysis using PESTEL framework (to include implications on company marketing in the host country) 2. Consumer Behaviour 3. Competitive Analysis (2, max 3 competitors suffice) 4. Internal Analysis 6. Marketing Plan 8. Marketing goals/objectives 9. Entry Strategy – both entry mode & entry timing 10. Target Segment and Positioning Product Strategy 11. Pricing Strategy 12. Distribution Strategy 13. Promotion Strategy 14. Marketing Budget *7. Implementation, Control and Contingency plans 8. Conclusion 9. List of References