terms definitions

Write a brief definition of each term, a brief description of the contributions of each person, and a full name for each acronym on the following lists. Your paper should be typed and items should be numbered the same as on the lists below. Each of the 134 items is worth 0.75 points. Missing definitions are worth 2 points each. Any evidence of plagiarism will render the entire project invalid and result in a zero grade for all papers involved. (Look them up where ever you want, just be sure to paraphrase the answer.)Public Relations Terms[if !supportLists]1 [endif]Actuality[if !supportLists]2 [endif]Adaptation[if !supportLists]3 [endif]Advertising equivalency[if !supportLists]4 [endif]Advocacy[if !supportLists]5 [endif]Agenda-setting[if !supportLists]6 [endif]Amos Kendall[if !supportLists]7 [endif]Annual report[if !supportLists]8 [endif]AP[if !supportLists]9 [endif]Apologia[if !supportLists]10 [endif]ANR[if !supportLists]11 [endif]APA[if !supportLists]12 [endif]APR[if !supportLists]13 [endif]Backgrounder[if !supportLists]14 [endif]Bio[if !supportLists]15 [endif]Burson-Marsteller[if !supportLists]16 [endif]Carl Byoir[if !supportLists]17 [endif]Clipping service[if !supportLists]18 [endif]Competitive parity[if !supportLists]19 [endif]Copyright[if !supportLists]20 [endif]Corporate communication[if !supportLists]21 [endif]Crisis communication[if !supportLists]22 [endif]Defamation[if !supportLists]23 [endif]Edward Bernays[if !supportLists]24 [endif]Embargo[if !supportLists]25 [endif]Ethics[if !supportLists]26 [endif]Ethos[if !supportLists]27 [endif]Focus group[if !supportLists]28 [endif]Gatekeeper[if !supportLists]29 [endif]Hill & Knowlton[if !supportLists]30 [endif]IABC[if !supportLists]31 [endif]Issue management[if !supportLists]32 [endif]Ivy Ledbetter Lee[if !supportLists]33 [endif]Libel[if !supportLists]34 [endif]Likability[if !supportLists]35 [endif]Marketing communications[if !supportLists]36 [endif]Mass media[if !supportLists]37 [endif]Media kit[if !supportLists]38 [endif]Message entropy[if !supportLists]39 [endif]News conference[if !supportLists]40 [endif]News release[if !supportLists]41 [endif]NIRI[if !supportLists]42 [endif]Off-the-record[if !supportLists]43 [endif]One-voice principle[if !supportLists]44 [endif]Position statement[if !supportLists]45 [endif]Prebuttal[if !supportLists]46 [endif]PRSA[if !supportLists]47 [endif]PRSSA[if !supportLists]48 [endif]Probability sample[if !supportLists]49 [endif]Producer public[if !supportLists]50 [endif]Pseudo-event[if !supportLists]51 [endif]Public[if !supportLists]52 [endif]Questionnaire[if !supportLists]53 [endif]Receiver[if !supportLists]54 [endif]Reputation[if !supportLists]55 [endif]Rex Harlow[if !supportLists]56 [endif]Rhetoric[if !supportLists]57 [endif]Salient information[if !supportLists]58 [endif]SiLoBaTi+UnFa[if !supportLists]59 [endif]Speaker’s bureau[if !supportLists]60 [endif]Source credibility[if !supportLists]61 [endif]Strategic silence[if !supportLists]62 [endif]Strategy[if !supportLists]63 [endif]Tactic[if !supportLists]64 [endif]Teleconference[if !supportLists]65 [endif]Velvet ghetto[if !supportLists]66 [endif]VNR[if !supportLists]67 [endif]Vocal commiserationAdvertising Terms[if !supportLists]1 [endif]AAAA[if !supportLists]2 [endif]AAF[if !supportLists]3 [endif]ABC[if !supportLists]4 [endif]Account manager[if !supportLists]5 [endif]Advertising unit[if !supportLists]6 [endif]Ad Council[if !supportLists]7 [endif]Arbitron[if !supportLists]8 [endif]Audience share[if !supportLists]9 [endif]BBDO[if !supportLists]10 [endif]Bleed advertisement[if !supportLists]11 [endif]Body copy[if !supportLists]12 [endif]Brand equity[if !supportLists]13 [endif]Breakout-ad[if !supportLists]14 [endif]Camera-ready[if !supportLists]15 [endif]Copy testing[if !supportLists]16 [endif]Corrective advertising[if !supportLists]17 [endif]Creative[if !supportLists]18 [endif]Creative platform[if !supportLists]19 [endif]Dayparts[if !supportLists]20 [endif]David Ogilvy[if !supportLists]21 [endif]Demographics[if !supportLists]22 [endif]Direct marketing[if !supportLists]23 [endif]Display advertising[if !supportLists]24 [endif]DMA[if !supportLists]25 [endif]Drive time[if !supportLists]26 [endif]Flight[if !supportLists]27 [endif]FCC[if !supportLists]28 [endif]Frequency[if !supportLists]29 [endif]FTC[if !supportLists]30 [endif]Gross impression[if !supportLists]31 [endif]GRP[if !supportLists]32 [endif]HUT[if !supportLists]33 [endif]IMC[if !supportLists]34 [endif]Infomercial[if !supportLists]35 [endif]In-house agency[if !supportLists]36 [endif]Interstitial ad[if !supportLists]37 [endif]J. Walter Thompson[if !supportLists]38 [endif]Jingle[if !supportLists]39 [endif]King-size poster[if !supportLists]40 [endif]Market share[if !supportLists]41 [endif]Marketing mix[if !supportLists]42 [endif]Media buyer[if !supportLists]43 [endif]Open rate[if !supportLists]44 [endif]Out-of-home advertising[if !supportLists]45 [endif]Painted bulletin[if !supportLists]46 [endif]PCI[if !supportLists]47 [endif]Pro bono[if !supportLists]48 [endif]Psychographics[if !supportLists]49 [endif]Pull strategy[if !supportLists]50 [endif]Pulsing[if !supportLists]51 [endif]Push strategy[if !supportLists]52 [endif]Rating point[if !supportLists]53 [endif]Reach[if !supportLists]54 [endif]ROP[if !supportLists]55 [endif]Rotary bulletin[if !supportLists]56 [endif]Saatchi & Saatchi[if !supportLists]57 [endif]SAU[if !supportLists]58 [endif]Service mark[if !supportLists]59 [endif]Share[if !supportLists]60 [endif]Showing[if !supportLists]61 [endif]Spam[if !supportLists]62 [endif]Storyboard[if !supportLists]63 [endif]Subliminal[if !supportLists]64 [endif]Thumbnail[if !supportLists]65 [endif]Trade advertising[if !supportLists]66 [endif]Trademark[if gte mso 9]>

0

0

1

324

1852

University of Houston

15

4

2172

14.0

Normal

0

false

false

false

EN-US

JA

AR-SA

/* Style Definitions */
table.MsoNormalTable
{mso-style-name:”Table Normal”;
mso-tstyle-rowband-size:0;
mso-tstyle-colband-size:0;
mso-style-noshow:yes;
mso-style-priority:99;
mso-style-parent:””;
mso-paIDing-alt:0in 5.4pt 0in 5.4pt;
mso-para-margin-top:0in;
mso-para-margin-right:0in;
mso-para-margin-bottom:10.0pt;
mso-para-margin-left:0in;
mso-pagination:widow-orphan;
font-size:10.0pt;
font-family:Cambria;
mso-ascii-font-family:Cambria;
mso-ascii-theme-font:minor-latin;
mso-hansi-font-family:Cambria;
mso-hansi-theme-font:minor-latin;
mso-fareast-language:JA;}

<!–[endif] StartFragment EndFragment[if !supportLists]67 [endif]Transit advertising