assess the marketing strategy of an event in an assigned New Mexico city. Students will have to conduct research in order to understand the current marketing strategy for the chosen event. Students can look at other cities of similar location and size in the country, to assess and gain insight of marketing strategies. Students can gain insight from various websites. The Project Paper must include the following: 1. Title Page – follow APA guidelines 2. Introduction (include citations) Background and importance of study Purpose of Research Statement of the problem – Describe the problem. Research question(s) – all papers must have a research question(s). The research question(s) addresses the problem and guides the research. The research question must be researchable. This means the groups should be able to gather evidence that would help answer the research question(s). The research question derives from the literature review https://farmingtonnm.org/events/riverfest/ other internet sites: lookup Riverfest Farmington, NM use of 6 different sites.