RECOMMENDATIONS FOR THE CORPORATE REPUTATION OF AN ORGANISATION ON ANY COMPANY OF CHOICE.
You work as a PR consultant and offer expert PR advice to your corporate clients. One of the companies (an existing company in your chosen sector) is facing the challenge of corporate reputation. Please write a report as a foundation of PR activities that can highlight the socially responsible practices of the company as follows: (a) Carry out a critical situational analysis and identify the reputational issues. (20%) (LO1, LO5) (b) Evaluate and give recommendations as how the organisation with the help of corporate communication tools/tactics can positively influence its publics. (60%) (LO2, LO3, LO4) (c) Critically recommend the evaluation methods to be used. (20%) (LO4) You must discuss with your tutor the company of your choice prior to starting the assignment.