Real life business problem
Real Life Business Problem Your assignment should be between approx. 4000 words excluding the bibliography. Read a reputable and credible newspaper or business magazine and pick a company that is described as having challenges or difficulties. This must be a problem they are currently experiencing, not a historical problem so it should be quite a recent issue. The company cannot be closing down. Explain what is happening with some background information on the company and its current challenges. Examine their business environment both macro and micro in detail and devise a marketing plan to help them to tackle their current marketing problem and to ensure they continue survive and thrive. Plagiarism Please be aware that plagiarism is an offence!!!! It can get you suspended for various amounts of time and at the very least your assignment will earn a 0%. Reference everything you use. Put direct quotations in italics and reference with a page number, author’s name and year. Paraphrase and reference EVERYTHING else. Requirements All assignments must be structured correctly and include a table of contents, an introduction, a conclusion and an ACADEMIC bibliography. demonstrating that you have engaged with marketing texts. Please note that a conclusion is not a summary of everything you have written, it should be insightful and outline what we have learned from this situation. Company websites may be referenced but no Wikipedia, Businessballs, Marketing 101 or Internet slides/sites of any kind to be used please. Harvard referencing only. Marks will be lost if this is not the case. This is NOT about your opinion, you must provide evidence of why your suggestions and insights are relevant by referencing other authors. Please include the media article that inspired you to pick that company – a link is fine.