proposal a one page summary

The summary should specify:

 The topic (Be cruelty-free)Your central or key message should be one that is simply and consistently communicated. The key message is easily adapted for various audiences. This set of core messages also has a clear call to action. What do you want the audience to do?

 The main points/themes

 The primary (and secondary) audience

 The campaign goals(Be cruelty-free)

 The sources (initially) that will be used/consulted

 How information will be gathered and stored

every question in a separate paragraph