The summary should specify:
ïƒ˜ The topic (Be cruelty-free)Your central or key message should be one that is simply and consistently communicated. The key message is easily adapted for various audiences. This set of core messages also has a clear call to action. What do you want the audience to do?
ïƒ˜ The main points/themes
ïƒ˜ The primary (and secondary) audience
ïƒ˜ The campaign goals(Be cruelty-free)
ïƒ˜ The sources (initially) that will be used/consulted
ïƒ˜ How information will be gathered and stored
every question in a separate paragraph