You will need to select a product or a service as a case study. This needs to be chosen such that it provides the necessary scope to allow all elements of the assignment to be undertaken.Using the product/service identify how you would create enhanced competitive advantage and/or a unique product or service offering for that product, focusing on augmentation and differentiation. The case selected should be one that is known to the UK general public.
I will upload full assignment brief. Please contact me if any problems and once you have chose a product / service.
Thank you very much.