mktg600 assignment 1

The paper for your term project is due this week. Your term project for this class is a 15 page marketing plan for the product or service that was approved in your week one proposal. It is to follow 6th edition APA format and be of a quality graduate level. Don’t forget to use an appropriate amount of references for a paper of this length. Please make sure you follow the marketing plan example from our book for the appropriate headings.


Course Objectives:

  1. Develop a Marketing Plan.
  2. Define the types of marketing research.
  3. Analyze potential pricing alternatives.
  4. Define channel strategy
  5. Design a sales management plan.
  6. Define the process for bringing a new product or service to market.