Memo Makeover 2 part assignment

Description Part A Find at least three (3) journal and/or news articles that might help you outline a response to why consumers should pay for bottled tap water and to determine what other defenses your company could use against this type of consumer activism. You will use this research in Part B. Present your research in the form of an annotated bibliography. (30 points) Part B Write a 2-page memo to your “rookie” associates explaining the company’s present circumstances. Note that your memo will likely be used as the basis of your company’s response to the accusations of the College town City Council. Include responses to the following issues in your memo and support them with the research that you found in Part A. (70 points) 1. Why will/should people pay for a bottle of water? Give a minimum of three (3) reasons supported by the research. 2. What are the corporations’ best defenses in the face of this kind of consumer criticism? Give at least three (3) defenses with an explanation of why each reason is important.