International Marketing

opic: International Marketing

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Preferred language style: English (U.S.)

Case Study
Value: 20%
Due date: 05-Sep-2011
Return date: 26-Sep-2011
Length: 1500 words
Submission method options
Hand delivery (option applies to Internal & Tutorial only [excl. Offshore/Dubbo Tutorial])
Alternative submission method
In relation to Case Study One on pages 28-32 of your prescribed text book by Fletcher and Crawford (2011), answer Question 2 and Question 3.
Your answer should be in the style of a report.

This assignment, early in the session, provides students with an opportunity to:
? apply their learning to a case study;
? to get timely feedback on their work;
? and to lay the foundations for later pieces of assessment.

Marking criteria
Your case study report will be assessed according to the following criteria:
Evidence of research/investigation
Presentation, style and grammar 4

IMPORTANT NOTE: Please follow the instruction above. I’ll attach you the case study.

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