International Hospitality and Tourism Marketing Planning

International Hospitality and Tourism Marketing Planning.

Examine how Malmaison is applying one of the following areas of marketing to their expansion into the new market (St. Petersburg, Russia)
1. Sustainable and/or Corporate Social Responsibility Initiatives in Marketing
2. Relationship Marketing
3. Social Media
4. Branding
5. Global Marketing Communication Strategies

International Hospitality and Tourism Marketing Planning

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