This paper aims to have a research on the customer behavior in luxury industry, especially in fine jewelry industry. And for the editing, could you edit the several parts that I mention below: 1. The research approach: please add around 475 words to clarify why the dissertation needs the mixed methods. 2. The Sampling: please add around 300 words that can support why the snowball sampling method is suitable for this research. And please find some reference to support it. 3. The Discussion: please edit the discussion part and add around 1000 words in order to improve this part with a better link between research question and the results, and answer the research question correctly, and try the best to demonstrate the research questions. Try to make a discussion that why the factor is influencing the customer behavior and the also find other’s study to prof that.