Glossier: Co-Creating a Cult Brand with a Digital Community

Glossier: Co-Creating a Cult Brand with a Digital Community.

Follow this outline for all written case reports. Please note that this follows the discussion below. 1. Situation Analysis 2. Assumptions and Missing Information 3. Problem Definition 4. Development of Alternatives 5. Evaluation of Alternatives and Recommendation to Management 6. Appendix – Used for exhibits such as pro-forma income statements and other detailed analyses.

Glossier: Co-Creating a Cult Brand with a Digital Community