The company chosen is Pepsi Co. (PEP) and its peer competitor Coca Cola Co. (KO) for the research project.
Both parts of the Research Project report should be about 6-8 pages or more double-spaced typewritten pages (without tables and graphs).
The project must be:
- typed, double-spaced, in 12-point Times New Roman or Arial font, with margins no wider than one inch
- have footnotes or endnotes, with correct citations
- have a bibliography of sources used
- include, for each entry, the author, title, city and state of publisher, publisher’s name, year, and page numbers
- prepared using word processing software (Microsoft Word preferred), in a manner similar to the preparation of a written assignment for classroom submission
