Fashion Business Research Archives

Assignment Requirements


You can read all the instructions on the file I uploaded.

My research aim and objectives are,

Research Aim: To qualitatively and quantitatively explore how Superdry’s social media activities affect core target customer’s online buying behaviour.

Research Objectives:
1. To identify how Superdry use social media to interact with customers in their teens and twenties.
2. To investigate the customers’ decision factors in online shopping.
3. To critically evaluate how Superdry’s social platforms influence on online shopping.

Hypothesis: Social media platforms have a substantial, positive effect on online shopping.

But you can ignore it and write the report on the way you prefer, if you follow the assignment instructions.

you need to analyse primary research results(survey) by using SPSS.with appropriate graphs or charts


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