Explains how a particular aspect of a companys marketing mix falls short in relation to a particular product and provides at least one detailed example of the problem.

Submit a 3- to 5-page analysis in which you develop, explain, and justify a change in product marketing strategy for the product you selected. Beginning with the information you have gathered on the product and the wants and needs that it meets for customers, determine market segments to target, explain how the product might be better positioned for these segments, and identify the challenges involved in changing product positioning. Provide evidence to support your evaluation.: You are encouraged to complete the assessments in this course in the order in which they are presented.

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