Evaluate the internationalization strategy of the business and make recommendations to the Board of Directors on suitable future internationalization options available to the business..
A concise summary of key findings from your environmental analysis that justify further internationalization and your evaluation and recommendations should be presented as a Management Brief, using the framework given below and presented to your tutor for assessment through the usual channels, in Moodle through Turnitin.
Your Management brief should include:
1. Title Page
2. Table of contents
4. Environmental Audit (Current markets)
External Analysis (new host countries)
– Macro, micro and lifecycle
Evaluation of National Competitive Advantage(?POTER’S DIAMOND)
Evaluation of mode(s) of entry (Suitability and feasibility)
6. Conclusions and Recommendations (including pros and cons)
9. Appendix (if required)