Evaluate the internationalization strategy of the business and make recommendations to the Board of Directors on suitable future internationalization options available to the business.

Evaluate the internationalization strategy of the business and make recommendations to the Board of Directors on suitable future internationalization options available to the business..

A concise summary of key findings from your environmental analysis that justify further internationalization and your evaluation and recommendations should be presented as a Management Brief, using the framework given below and presented to your tutor for assessment through the usual channels, in Moodle through Turnitin.

Your Management brief should include:

1. Title Page

2. Table of contents

3. Introduction

4. Environmental Audit (Current markets)
5. Internationalization

External Analysis (new host countries)
– Macro, micro and lifecycle

Evaluation of National Competitive Advantage(?POTER’S DIAMOND)
Evaluation of mode(s) of entry (Suitability and feasibility)

6. Conclusions and Recommendations (including pros and cons)

8. References

9. Appendix (if required)

Evaluate the internationalization strategy of the business and make recommendations to the Board of Directors on suitable future internationalization options available to the business.

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