Develop a Competitive Profile Matrix for Hershey Company
Monitoring competitorsâ€™ performance and strategies is a key aspect of an external audit. This exercise is designed to give you practice in evaluating the competitive position of organizations in a given industry and assimilating that information in a CPM.
Step 1 Turn back to the Cohesion Case and review the section on competitors (p. 30-33). Also view online resources that compare Hershey with Mars and Nestle. Use the sources listed in Table 3-8.
Step 2 Prepare a CPM that includes Hershey, Mars, and Nestle.
Step 3 Turn in your CPM for a classwork grade.