develop a competitive profile matrix for hershey company

Develop a Competitive Profile Matrix for Hershey Company


Monitoring competitors’ performance and strategies is a key aspect of an external audit. This exercise is designed to give you practice in evaluating the competitive position of organizations in a given industry and assimilating that information in a CPM.


Step 1 Turn back to the Cohesion Case and review the section on competitors (p. 30-33). Also view online resources that compare Hershey with Mars and Nestle. Use the sources listed in Table 3-8.

Step 2 Prepare a CPM that includes Hershey, Mars, and Nestle.

Step 3 Turn in your CPM for a classwork grade.