A variety of Customer Relationship Management (CRM) systems have integrated social media networks in an effort to be competitive. Facebook, Twitter, and YouTube are used as marketing and communications platforms that transcend the Internet. Do some research and find an example (current) of this digital strategy in action and discuss.
Many CRM systems are integrating social networking technologies to improve customer relationships. Search several social networking sites such as Facebook, Twitter, and YouTube to identify how a specific company such as Dell, Coca-Cola, or McDonaldâ€™s is using social media to interact with customers.
Use in text citation that must match peer reviewed references minimum of three
provide a minimum of two (2) paragraphs that should contain the following information and/or details:
- Clearly state what the article is about and its purpose
- How the article and/or author(s) support your argument(s)
- Most important aspects of the article as it directly related to your CLO
- Any findings and conclusions
- Approximately 150 to 250 words in length (minimum of 2 paragraphs)
- Include the industry example demonstrating the application of your researched article
- Include the in-text citation in APA format to properly reference your article