Common assesment

Compose a document that presents the marketing decisions and strategies embraced in marketing.  The document is a proposal to be submitted to a client that needs assurance that his investments in marketing his products will be of value.  The client has been losing market share to competition in a heavily saturated market.  He is unsure about what to do to recover market share and create a strong brand image.   Just where should he position his product to get the broadest market share and revenue.  His product is thin white uncoated paper plates like you might find at most social events.  He recognizes he may not have stayed up with the times and is willing to upgrade his product, but he does like the paper plate industry………..


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