Determine the marketing channel structure used by the organization. Defend the organizationâ€™s choice or advocate for a different channel structure.
How are nontraditional channels of distribution affecting your organization and its marketing strategy? Appraise the situation and discuss.
Identify the components of an integrated marketing communications (IMC) strategy used by the organization. Using the AIDA model, evaluate the role each component is designed to play in meeting the organizationâ€™s promotional objectives. Is the IMC mix effective for the organization?
Though advertising provides marketers a way to pay for access to communicate with target markets, it is frequently criticized. Is advertising a good choice for your organization and its target audience? Determine the relevant criticisms of advertising and propose solutions for your organization and its promotional strategy.
The principle of IMC is that an organizationâ€™s marketing communications are more effective when they are integrated. Elaborate on how your organization could enhance the integration of its marketing communications.
Please use complete sentences and proper grammar in all postings. Remember to reference at least two external scholarly sources (in addition to the text or course materials) in your initial post. So 3 in all.