Please read the following case and answer the questions below, in no more than 2 pages. You may use bullet points and/or prose but be as succinct as you can.
1. How does Starbucks create and provide value for customers? (3 points)
2. Why can Starbucks charge so much more for a latte compare to chains like Tim Hortons? (2 points)
3. What sorts of expansions seem most likely to benefit Starbucks in the future? Which seem riskiest? (2 points)
4. Based on what you have just read, what is one of Starbucksâ€™ marketing objectives and what else would you recommend that Starbucks do to achieve this objective? (3)
The specific content is in the files, please read the case carefully, thank you so much!