Developing a brand personality is a foundational part of opening a new business. Below are some brand drivers as listed by For each of the following categories, write two to five sentences. You are to include an original logo for your business. Responses should indicate alternate ideas for logos with an explanation. 1. Your brand purpose: a logical snapshot of what you provide in the market. 2. Your brand points of difference: things that are truly distinct that your competitors can’t copy. While great customer service is important, it’s not a point of difference; many of your competitors will claim the same thing. A point of difference can include a visual symbol, story, color scheme, proprietary process or product, a historic milestone, physical characteristic, or combination of several of these. 3. Your brand personality: a collection of human-like traits and adjectives that best describe your brand. 4. Your brand promise: the emotional side of your purpose. Example-If you were a tailor, your purpose would be to make and alter clothes and your promise would be to give people confidence when their clothing fits just right.