- What problem is the PSA addressing?
- What is the PSAâ€™s objective?
- Who is their target market?
- What benefit or appeal does their message offer?
- What is their creative unifying theme?
- What kind of an evaluation approach could be used to measure the impact of the PSA?
Be sure to support your statements with logic and argument, citing any sources referenced. Post your initial response early, and check back often to continue the discussion.
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