5 1 discussion super bowl ads past present and futurecontains unread posts

For your discussion post this week, visit YouTube to search for and view several past Super Bowl ads. Compare Super Bowl ads over the last few years. Discuss what types of strategies were used. Have the strategies changed over time? If so, why do you think they have? If not, why not? Which strategies do you think are the most successful?

In your responses to classmates, compare your findings to your classmates’ findings. How do you think advertising strategies may change in the future?

To complete this assignment, review the Discussion Rubric document.

1st classmate need a response on

5-1 Discussion: Superbowl Ads over the years

Carlos Abreu posted Feb 5, 2020 9:48 AM

Hi Everyone,

I mostly always tune in to the Superbowl to watch the iconic and sometimes memorable commercials that air during the event. From a visual standpoint, it seems that companies are changing their approach in terms of the tone of their commercials. It seems that back then, the commercials were a bit wackier and created more of a shock value. Now we see commercials that discuss social movements or tug at our emotions; like the Google commercial that aired this past Sunday. One of my friends started crying during that commercial because it was so sentimental. Creating that emotion in someone starts a conversation and makes the brand much more memorable.

That seemed to be the tone with other brands, more specifically Kia, that also had a more sentimental tone. There were still some of the elements that have worked in the past used as well. The Rocket Mortgage commercial and Mr. Peanut’s reincarnation as a baby peanut were just two examples of whacky commercials that aired this Sunday. One other trend I have noticed, is that companies are now putting out sneak peeks prior to the commercial airing to generate hype. I don’t remember that being a thing in the past; we would have to wait until the day of to see what aired. Generating hype on social media can make us as consumers more eager to see what happens next, almost like tuning into a TV show. Social media is a great marketing tool for any company, and I think this is a very successful tactic to use.

In my opinion, we remember most the shocking commercials, the ones that make us cry, and the ones that touch upon social matters we care about.

Best,

Carlos A.

Reference:

Leggate, J. (2020, January 31). Super Bowl commercials once top secret, now take a different tact. Retrieved from https://www.foxbusiness.com/markets/super-bowl-commercials-shifting-media-climate

2nd response need on

5-1 Discussion: Super Bowl Ads – Past, Present, and Future

Harold Garcia posted Feb 5, 2020 9:17 AM

I guess I’ll go first…lol.

To help me with this discussion I searched YouTube for ads from Super Bowls ranging from 2016-2020. I eliminated all political ads from my research because those type of ads aren’t the target of this discussion. After looking at the ads for the years mentioned I could not find many differences in the strategies used to promote products. I obviously did not watch all the commercials because that would take too much time, I focused on videos that show the top ten commercials for the years 2016-2020.

The ads for those years were mostly similar, all used celebrities to endorse their products, these celebrities ranged from athletes, movie stars, to popular cartoon characters. All most of the commercials used humor or shock to draw the consumer to the product they were selling. Many of the commercials were product introductions which informed the consumer about the new product.

Except for a couple of videos, almost all the ads were placed by established brands with huge budgets for advertising since Super Bowl videos are one of the most expensive ways to advertise. According to Neilson Media research (as cited in superbowlads.com), “In 1966, a 30-second commercial during the Super Bowl cost between $37,500 and $42,500, in 2017 it cost $5,200,000 for the same 30-second ad” (Neilson Media research, as cited in superbowlads.com, 2017) Due to the cost for the Super Bowl ads, companies that advertise during the Super Bowl look to get the best bang for their buck so the ads tend to show something funny or stunning so that the consumers that watch the videos can continue to advertise the product when they talk about the funny Super Bowl ads with their coworkers when they go to work on Monday. The strategies did not change for the years that I researched. I believe that the reason for this is that I did not go back far enough for my search. I am sure that if I compare ads from the 60’s to current ads I would see drastic changes in the ads.

References

Cost of Super Bowl Advertising Breakdown by Year – Superbowl-ads.com Article Archive. (2019, February 6). Retrieved from https://superbowl-ads.com/cost-of-super-bowl-adver…

Here is a great infographic to get you ready for our Week 5 Super Bowl discussion forum!

Super Bowl Infographis

Here is a helpful video discussing trends for the past 50 years of Super Bowl Commercials. I am sure it will help you brain storm interesting ideas for our discussion.

Do nor forget to use resources in our Shapiro Library as we have special section for our class!

MKT 113 – Introduction to Marketing

This section provides a lot of helpful information including tips on citing resources.

Nielsen. (2018, January 29). Insights. Retrieved February 9, 2018, from Nielsen: www.nielsen.com/us/en/insights/news/2018/super-bowl-52-who-s-watching-and-whats-filling-americans-baskets.html

SaginawValleyStateVideos. (2016, February 04) 50 Years of Commercial Trends in the Super Bowl [Video File] Retrieved from https://www.youtube.com/watch?v=zgdrxhHe_9s