2016 Presidential Election and Social Media
Case Study Analysis Paper Assignment Guidelines: Find a relevant and contemporary article or media artifact presenting a case (an example, an event, a process) that relates to the use of social media in a professional context. In this case it would be about the 2016 Presidential Election and how Social Media played an intricate part. Suggested sources for the case study include academic journals, websites of social media industry leaders, newspapers and news magazines, broadcasts, or other credible forms of information. Prepare a 5-page paper including a detailed overview (background) of the relevant aspects of your case, analysis of the case based on the questions provided (below), and an explanation of relevant connections to course material (from the textbook chapters or readings). You may also include a brief editorial of your personal opinion, reaction, reflections on the case. Please organize your paper with an introduction, body, and conclusion. Include the application of concepts from the class lectures, discussions or textbook in the papers and provide appropriate in-text citations/bibliography where required. Please be specific and detailed in your discussion. You will analyze the case using the following set of questions: 1. How does the article/artifact demonstrate role of social media within a professional context? 2. What is the background of the case/example (historically, culturally, organizationally, socially)? How does the case capture a moment in media history? 3. Based on the article/artifact, what implications does social media have towards the communication processes of message exchange, consumer interaction, product/service promotion, brand management, and/or the flow of information (among others)? 4. What does the case reveal about the use of social media within this particular field or professional industry? 5. Who is most greatly impacted by the case? (i.e. who are the targeted consumers and stakeholders?) 6. What connections can you make relating your case examples to the course material? Assignment Requirements: Papers should be a total of 5-6 full pages in length. • double space, 1-in. margins, 12 pt. font. • Please include a separate cover page with you name, project title, and other relevant project information. Please do not include identifying information in your paper. • Be sure to use appropriate in-text citations and include a bibliography using (consistently) APA format. A minimum of 3-5 sources, that I AM ABLE TO ACCESS.