1. Markets: What markets (industries and geographic markets) the company will pursue in search of a high return on invested capital.2. Unique Value (why we win with customers): What unique value to offer the customer in those markets (the firmâ€™s value proposition : cost or differentiation). 3. Resources and Capabilities (how we deliver unique value): What resources (e.g., assets, brands, etc.) and capabilities (e.g., processes) will allow the firm to deliver a superior value proposition to customers.4. Barriers to Imitation: How the company will prevent imitation of its strategy by competitors.
Choose a company that is listed in Fortune 500 and Discuss it’s strategy and how it attended to each one of those questions to build and sustain its competitive advantage in the retail industry.
If you use any external resources which I encourage you to do such as the historical growth in sales and the increase in the number of stores, etc.. You MUST cite your resources.
When working on this assignment, use the general rubric in the syllabus and comply with it. Minimum of 2-3 pages is expected 12 font size and double space.